A weaving of cultures first

“What to me is special about SIMP is that it does combine the benefits of French and Thai cultures. I have been here for close to 20 years and I speak Thai, and our production manager speaks French. That helps the dialogue! The idea for us was not to impose our European culture but to understand each other and enrich each other mutually to create the right mix. The Thais have a historic textile know-how to which we bring European organisation and methods in order to reach on optimal quality. The proof that it does work is that we have a very low % of non conformity.”